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With print advertising down nearly 10 percent this year due to the economic downturn in the U.S., printing ink manufacturers are finding the market to be ever more challenging.
September 6, 2005
By: DAVID SAVASTANO
In terms of the general overall economy in the U.S., the first eight months of 2000 had been bleak enough. One could look at the publication market and see the decline in advertising, a sure sign that the economy was in a downturn. Newspapers and magazines alike were becoming noticeably thinner, as ad declines of approximately 10 percent were generally reported. For ink manufacturers who specialize in selling heatset and news ink to publication printers, the shrinking ad pages are translating...
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